New York Sports Clubs Redesign

Modernize the outdated brand as the aprroachable neighborhood gym in the crowded personal fitness scene.


New York Sports Club Redesign

Kettle was tasked to elevate the outdated New York Sports Club brand and help the gym standout in the crowded personal fitness scene. Over the course of 9 month, the team re-imagined everything from the logo, website, iOS app and in-gym experience. The redesign is a nod to the NYSC's history and an evolution to becoming a more approachable and accessible neighborhood gym that brings the best out of every body.


In-Gym Design

Each location has its own unique neighborhood feel, with customized regional maps showing other nearby locations. A third script typeface, Coffee Service, as added touches of approachability and friendliness.


Promotional Materials


Digital Application


Welcome Email

Class Email



The Design Team

Olivier Peyre
Creative Director

Shalimar Luis
Senior Art Director

Matt Clifton
Senior Visual Designer

Eric Brodzinski
UX Designer

Sam Hardenburgh
iOS App UI/UX Designer


My Role

Senior Visual Designer